SEO Specialist

Department: Admin and Executive Assistance Work Arrangement: Remote Job Type: Independent Contractor, Full Time Work Schedule: US Time Zone (candidate expected to be flexible with the client's preference) Locations: Philippines, LATAM, South Africa, Kenya, and other remote regions with excellent English communication skills About Pearl Talent Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They're looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we've hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US. Hear why we exist, what we believe in, and who we're building for: WATCH HERE Why Work with Us? At Pearl, we're not just another recruiting firm—we connect you with exceptional opportunities to work alongside visionary US and EU founders. Our focus is on placing you in roles where you can grow, be challenged, and build long-term, meaningful careers. Role Overview The SEO Specialist develops and executes search engine optimization strategies that drive sustainable organic traffic growth and improve online visibility. This role spans technical SEO, on-page optimization, content strategy, and link building—requiring both strategic planning and hands-on execution. You will own SEO initiatives end-to-end, from audits and keyword research to implementation and performance analysis. This role is ideal for analytical SEO professionals who enjoy solving technical challenges, staying ahead of search evolution, and translating data into measurable growth. Your Impact Your work increases qualified organic traffic while lowering customer acquisition costs. By improving rankings for high-intent keywords and optimizing site performance, you help generate consistent leads and revenue. Your data-driven insights inform broader marketing strategy and establish long-term search visibility. Core Responsibilities SEO Strategy & Keyword Research — 25% Develop SEO strategies aligned with growth objectives Conduct keyword research and intent analysis to identify opportunities Analyze competitors and map keywords to funnel stages Create SEO briefs and content roadmaps Monitor algorithm updates and adapt strategies accordingly Technical SEO & Site Optimization — 25% Conduct technical audits to identify crawl, indexation, and performance issues Optimize site speed, Core Web Vitals, and mobile usability Implement structured data, sitemaps, and canonicalization Collaborate with developers to deploy technical fixes Improve internal linking and site architecture On-Page SEO & Content Optimization — 20% Optimize existing content for target keywords and search intent Improve meta titles, descriptions, headers, and page structure Identify content gaps and optimization opportunities Support featured snippet and SERP feature optimization Guide content teams on SEO best practices Link Building & Outreach — 15% Identify and secure high-quality backlink opportunities Execute outreach campaigns and manage link acquisition Monitor backlink quality and address toxic links Conduct competitor backlink analysis to uncover opportunities Analytics, Reporting & Performance Tracking — 10% Track organic traffic, rankings, and conversions Build reports and dashboards with actionable insights Analyze user behavior to inform optimization decisions Monitor competitive and market trends Emerging SEO & AI Integration — 5% Stay current on AI-driven search changes and new SEO approaches Test emerging strategies for answer engines and generative search Integrate AI tools into research, optimization, and reporting workflows Requirements Must-Haves (Required) 1–3+ years of hands-on SEO experience Proven success improving organic traffic and rankings Experience across technical SEO, on-page optimization, and content strategy Strong analytical skills and data-driven decision-making Proficiency with SEO and Google analytics tools Excellent written and verbal English communication Ability to manage multiple priorities in a remote environment Nice-to-Haves (Preferred) Agency or multi-client SEO experience Experience with e-commerce, B2B, or SaaS SEO Knowledge of international or programmatic SEO Familiarity with AI-driven search optimization Experience collaborating with developers and content teams Tools Proficiency Must-Haves (Required) SEO tools (Ahrefs, SEMrush, Moz, or equivalent) Google Analytics (GA4) Google Search Console Technical audit tools (e.g., Screaming Frog) Google Sheets or Excel Nice-to-Haves (Preferred) Rank tracking and competitor analysis tools Page speed and technical testing tools Content optimization platforms Outreach and link building tools Project management and collaboration tools Benefits Competitive Salary: Based on experience and skills Remote Work: Fully remote — work from anywhere Generous PTO: In accordance with company policy Direct Mentorship: Access to global industry leaders Learning & Development: Continuous growth resources Global Networking: Work with international teams Health Coverage (Philippines only): HMO after 3 months (full-time) Our Recruitment Process Application Skills Assessment Initial Screening Top-grading Interview Client Matching Job Offer Onboarding Ready to Join Pearl Talent? If you're a driven professional ready to work with exceptional founders building the next generation of world-class companies, we'd love to meet you. Apply now to unlock opportunities where your growth, impact, and success are our top priorities.