Senior Web Analytics Specialist

About the Role We are looking for a Senior Web Analytics Specialist to lead our data governance and analytics implementation initiatives. This role will be responsible for ensuring high-quality, consistent web data collection, building scalable reporting views, and translating business needs into actionable insights. Key Responsibilities Data Layer Governance: Develop and maintain a comprehensive Data Layer governance framework to ensure consistency and accuracy across platforms. Define data standards, documentation, and quality assurance processes. Implementation & Optimization: Implement Data Layer in existing legacy views and ensure seamless integration with analytics tools (e.G., GA4, GTM, etc.). Collaborate with developers and product teams to validate data tracking and ensure business KPIs are captured correctly. Analytics & Reporting: Create and manage first analytics views and dashboards in Looker Studio (formerly Google Data Studio). Visualize key metrics and performance indicators for different stakeholders. Business Understanding: Partner with business and marketing teams to understand data needs, define metrics, and develop measurement frameworks. Translate business objectives into quantifiable KPIs and analytical insights. Requirements 4+ years of experience in Web Analytics or Digital Analytics. Strong expertise in Google Tag Manager, GA4 (Google Analytics 4), and Looker Studio. Experience designing and maintaining data layers across complex digital environments. Deep understanding of data governance, validation, and tracking methodologies. Excellent communication and documentation skills, with the ability to translate technical data concepts for business teams. Nice to Have Experience with JavaScript and front-end implementation debugging. Familiarity with BI tools beyond Looker Studio (e.G., Power BI, Tableau). Exposure to CDPs (Customer Data Platforms) or server-side tagging. Why Join Us Opportunity to shape the foundation of our analytics infrastructure. Collaborate with cross-functional teams across data, marketing, and product. Work in a fast-paced, innovative environment focused on data-driven growth.