Digital Marketing

Descrição: Main SkillDigital Marketing - Data & Analytics Specialist – FSR- 5140 Role: Senior Strategic Digital Marketing Data & Analytics Specialist Required Qualifications Required: • 7+ years of experience in digital marketing analytics, with a focus on strategic analysis and insights • Advanced proficiency in analytics tools including Google Analytics (GA4), Google Tag Manager, and data visualization platforms (e.g., Looker Studio, Qlik, Tableau) • Extensive experience with digital marketing platforms across Social Media, Google Ads, Display, and Programmatic advertising • Strong background in working with data platforms, lakes, and warehouses (e.g., SnapLogic, Funnel.io, SuperMetrics, Amazon Redshift, BigQuery, Salesforce, Datorama) • Proven track record of translating complex data into actionable marketing strategies • Bachelor's degree in Marketing, Data Science, or a related field; Master's degree preferred • Excellent communication and presentation skills in English, with the ability to convey technical concepts to non-technical audiences • Strong project management, organizational, and interpersonal skills • Experience in scoping, managing, and implementing advanced digital marketing analytics projects, particularly in marketing mix optimization and digital media performance optimization • Solid understanding of how data & analytics can drive business impact, with good intuition around advanced analytics and modeling techniques • Ability to tell compelling stories using analytics outputs and data from various sources, linking insights to potential business impact Preferred: • Experience in global or multi-market digital marketing analytics • Advanced knowledge of statistical analysis and predictive modeling techniques • Proficiency in programming languages such as R or Python for data analysis • Experience with marketing automation platforms and CRM systems Main Activities and Responsibilities 1. Strategic Analytics Leadership: o Develop and implement Global Digital Marketing Analytics & Data Strategy & Roadmap o Identify and capitalize on emerging digital marketing trends and technologies o Provide strategic insights to inform and enhance global digital marketing initiatives o Engage with regional business owners and global Centers of Excellence to identify, scope, and define advanced analytics use cases 2. Advanced Data Analysis and Visualization: o Conduct in-depth analysis of customer behavior, marketing performance, and web analytics o Create sophisticated dashboards and data visualizations to communicate complex insights o Develop and optimize attribution models to accurately measure campaign effectiveness o Create campaign and website performance reports 3. Campaign Optimization and Performance Measurement: o Design and implement robust measurement strategies for digital campaigns and web properties, including tag management o Lead A/B testing initiatives and provide data-driven recommendations for optimization o Review and test campaigns, analyzing key metrics to identify opportunities for performance improvement 4. Cross-functional Collaboration and Communication: o Present analytical findings and strategic recommendations to colleagues, senior managers, and clients o Lead global initiatives to educate business teams in interpreting and using analytics o Identify data/system challenges and requirements to improve speed to insight and action 5. Technical Leadership and Innovation: o Spearhead the adoption and integration of advanced analytics tools and methodologies o Lead the transition to and full utilization of GA4 and other next-generation analytics platforms o Explore and implement machine learning and AI applications in marketing analytics Soft Skill (Personal characteristics) 1- Ability to work on parallel tasks 2- Strong communication and presentation skills 3- Resilience 4- Negotiation skills 5- Conflict resolution 6- Stakeholder Management Habilidades: The ideal candidate will be a strategic thinker with a passion for data-driven marketing, capable of bridging the gap between advanced analytics and practical marketing applications. They will have a proven ability to drive marketing performance through insightful analysis and innovative approaches to data utilization in a global, fast-paced environment. English Level Advanced Spanish level Advanced End Date 12/31/2026 Address's Allocation (Full address) Hybrid allocation Syngenta's office: São Paulo or Belo Horizonte