Marketing Head

About the Company: DYMIND is a globally recognized high-tech enterprise specializing in the R&D, manufacturing, sales, and service of medical devices and reagents in the In Vitro Diagnostics (IVD) field. Our innovative diagnostic solutions are at the forefront of advancing healthcare worldwide. Position Title: Marketing Head - IVD, LATAM Job Overview: We are seeking an experienced Marketing Head to lead our marketing efforts in the region. Based in São Paulo, Brazil or CDMX, Mexico , this role will oversee market expansion and brand growth across Latin America , working closely with distributors, key opinion leaders (KOLs), and cross-functional teams. The ideal candidate will have a deep understanding of the hematology analyzer market , strong strategic thinking, and the ability to execute marketing plans that drive revenue growth and market share. Key Responsibilities: Market Strategy Development & Execution : Develop and implement marketing strategies for the Latin America region in alignment with the company's global strategy to enhance brand awareness and market penetration. Business Growth & Channel Expansion : Identify, establish, and manage distributor, dealer, and direct sales networks to optimize channel management and improve sales conversion. Market Research & Competitive Analysis : Conduct in-depth analysis of industry trends, market dynamics, competitive landscape, and regulatory policies in Latin America to drive data-driven decision-making. Brand Promotion & Event Planning : Plan and execute online and offline marketing activities, including trade shows, academic conferences, KOL collaborations, and product campaigns to enhance brand visibility. Cross-functional Collaboration : Work closely with sales, technical support, regulatory, and product teams to ensure marketing strategies align with business objectives. Sales Enablement : Provide market insights and sales tools, including promotional materials, sales training, and customer engagement strategies to improve sales effectiveness. Qualifications: Educational Background : Bachelor's degree or higher in Marketing, Biomedical Science, Medical Devices, or related fields. Industry Experience : Minimum of 5 years of marketing management experience in the IVD industry, preferably in hematology analyzers . Market Expertise : Proven experience in marketing, channel management, and brand promotion in Latin America, with a strong understanding of local healthcare regulations and market needs. Language Skills : Fluency in Spanish and English is a must; proficiency in Portuguese is a plus. Analytical & Strategic Thinking : Strong data analysis skills with the ability to develop strategic plans based on market insights. Cross-cultural Communication : Ability to work effectively in a multicultural environment and collaborate across different countries and teams. Execution & Adaptability : Self-driven, capable of working independently in a fast-paced environment, and able to adjust strategies based on market changes. Travel Requirement : Willingness to travel frequently across the Latin American region to cover key markets. What We Offer: At DYMIND, we value talent and offer competitive compensation packages designed to attract top-tier professionals. We provide a dynamic and supportive working environment where your contributions are recognized and rewarded. In addition to a competitive salary, we offer performance-based bonuses, comprehensive benefits, and opportunities for career development within a rapidly growing global company. Work Location: São Paulo, Brazil, or CDMX, Mexico, remote