Product Marketing Manager

Há 2 dias

São Paulo, São Paulo, Brasil Tiktok Tempo inteiro
About the Role

We are seeking a highly motivated and experienced Product Marketing Manager to join our LATAM Product Strategy & Operations team at TikTok. As a Product Marketing Manager, you will be responsible for driving the success of TikTok's product offerings in Latin America.

Responsibilities
  • Define the go-to-market strategy for TikTok's ever-evolving Measurement and Ad products.
  • Partner with cross-functional teams across the region to ensure flawless execution of this strategy.
  • Set goals, manage launches, and implement activations to drive adoption.
  • Collaborate with technical and operations teams to monitor product performance.
  • Represent product in-market by demonstrating ownership of overall sales team understanding and acting as the conduit between market and HQ.
  • Deeply understand the features of Measurement and Digital advertising products; promote product operation plans focusing on revenue and performance as well as the needs of advertisers, and be responsible for growth and revenue.
  • Monitor, research, and analyze the data of the market by industry, dig up problems and opportunities.
  • Working with regional sales team and client solution team to identify market opportunities and client requirements.
  • Act as the voice of the region in product; synthesize market insights and collaborate with Product Managers and Global product marketing teams to identify solutions.
  • Sales enablement and product training.
Qualifications
  • Minimum Qualifications:
    • Bachelor's degree or above.
    • 3 years of experience in the digital advertising industry.
    • Product marketing or product management experience with digital ad products.
    • Strong communication skills, logical thinking ability, good teamwork spirit, a strong sense of responsibility, and commitment.
    • A commercial mindset with experience building business cases from market research and analysis.
    • Proven track record of creating value through strategic product marketing i.e. developing GTM plans, activation strategies, and market research that will bring TikTok's advertising products to life.
    • Excellent written and verbal communication skills and fluency in English and Portuguese due to business need.
  • Preferred Qualifications:
    • 5 years of experience with digital marketing / ad-tech products in the measurement field.
    • Marketing/Data Science experience.
    • SQL, Data Visualization, and reporting experience.
    • Language: Intermediate Spanish due to business need.
About TikTok

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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