Customer Marketing Strategist

4 semanas atrás


Curitiba, Paraná, Brasil Docplanner Tempo inteiro

Job Overview

We are seeking a highly skilled Customer Marketing Coordinator to lead the execution of our customer marketing strategy focused on customer expansion (upsell/cross-sell) to increase new company revenue in Individual & SMB segments.

Key Responsibilities

  • Develop and execute a best-in-class customer advocacy program, including managing customer referral programs, customer events, and other initiatives.
  • Cooperate closely with the Head of Sales/Head of Customer Success to achieve revenue and pipeline goals.
  • Own results of your initiatives: monitor, analyze team KPIs to identify drivers, impact, potential issues, and improvements to be addressed.
  • Monitor customer-centered metrics, including NPS, CSAT, and surveys to understand the voice of the customer (VoC).
  • Lead and develop a team of 4 specialists.

Requirements

  • Fluent English to smoothly communicate in an international environment.
  • Minimum intermediate Spanish (you'll work with the Chilean market).
  • Relevant experience with extraordinary achievements in planning and executing marketing projects in customer marketing or demand generation teams (preferably in a SaaS company).
  • Experience as a team coordinator/team leader.
  • Proven track record in designing and executing online and offline marketing projects and meeting ambitious revenue targets with significant growth.
  • Proven track record in implementing inbound marketing (fluency in any marketing automation platform will be a big advantage).
  • Proven track record in customer advocacy initiatives (e.g., referral programs, customer events, customer community building).
  • Mindset of building for scale with a data-driven approach to marketing.
  • Solid analytical, execution, problem-solving skills, including metrics-driven thinking.
  • Used and love to build and execute plans at a fast pace to explore growth opportunities.
  • Customer-centric mindset.

Additional Information

Here at Doctoralia, we value and celebrate diversity in all its forms. We are committed to attracting diverse talent regardless of gender, race, sexual orientation, religion, nationality, age, or physical condition.

We offer a range of benefits, including meal vouchers, medical and dental insurance, pet plan, and more.

Our working hours are from Monday to Friday, 9 am to 6 pm, with compensatory time off and a Vale-Transporte system in place.



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