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Email Marketing Campaign Lead

3 semanas atrás

São Paulo, São Paulo, Brasil beBee Careers Tempo inteiro
Email Marketing Campaign Lead

Overview of the Role
------------------------We are seeking a skilled Email Marketing Manager to join our digital marketing team. As an Email Marketing Manager, you will be responsible for managing email and SMS campaigns across multiple e-commerce brands. This is a unique opportunity to work with a leading company in the cannabis industry as we continue to grow and innovate.

Square-1 Responsibilities:
-----------------------* Develop and execute comprehensive email marketing strategies to drive customer engagement and conversion rates* Build, manage, and optimize automated flows and segmentation using Klaviyo* Analyze performance metrics and make data-driven decisions to improve campaign results* Collaborate with cross-functional teams to ensure cohesive campaign execution* Review and refine email copy to ensure clarity, alignment, and performance* Manage the campaign calendar and report on key performance indicators (KPIs)* Utilize customer data to identify new opportunities and develop targeted marketing campaigns* Work remotely during Toronto hours (
Qualifications and Requirements
-------------------------------To be successful in this role, you should have the following skills and qualifications:* 5+ years of experience in direct-to-consumer email marketing* Advanced knowledge of Klaviyo, including flows, segmentation, testing, and reporting* Strong communication and collaboration skills, with the ability to work effectively in a remote team setting* Ability to manage multiple projects in a fast-paced environment and turn insights into action to improve performance and engagement* Bonus: HTML/CSS knowledge, paid media experience, or background in lifestyle or wellness brandsBenefits
--------As a valued member of our team, you can expect to enjoy a range of benefits, including:* A competitive salary* Opportunities for professional growth and development* A dynamic and supportive work environment* The chance to work on high-impact campaigns and contribute to the success of a forward-thinking brand