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Brand Manager

2 meses atrás

São Paulo, São Paulo, Brasil Great Wall Motor Brasil Ltda. Tempo inteiro
Job Summary

We are seeking a highly skilled Brand Manager to lead our Go-To-Market initiatives and drive business growth for Great Wall Motor Brasil Ltda. The ideal candidate will have a strong background in brand management, marketing, and sales, with a proven track record of developing innovative strategies to promote and enhance product lines.

Key Responsibilities
  • Develop and implement marketing plans to increase revenue, market share, and brand awareness
  • Manage and develop product lines to meet sales goals and drive market growth
  • Maintain a strong public image through the implementation of marketing initiatives and brand consistency
  • Analyze trends in customer spending and make informed decisions about branding and marketing strategies
  • Build relationships with influencers, journalists, and media outlets to promote the brand
  • Oversee social media accounts and ensure brand consistency across all channels
  • Conduct research into industry trends and public perception to inform marketing strategies
  • Aid in the creation of marketing and advertising campaigns to strengthen the brand identity
  • Develop custom marketing and advertising strategies to promote product lines
Requirements
  • English fluency
  • University graduation in Business, Marketing, or Engineering
  • Full Microsoft Office proficiency
  • Strong communication and teamwork skills
  • Basic or advanced finance knowledge to support price strategy
  • Affinity with the technical side to promote unique selling points and product features
  • Preferable experience in the auto industry due to its unique market dynamics and competition behavior
  • At least 7 years of experience in brand management, sales, and communications
  • Finance or Engineering experience is a plus
  • Technical experience in the off-road universe is also a plus