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Marketing Director
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About Shakacode: Shakacode is a leading software development and design company specializing in Ruby on Rails, React, and mobile applications. We are committed to building exceptional digital experiences for our clients.
Position Overview: Shakacode seeks a dynamic and experienced Sales and Marketing Lead to drive our growth. This role is ideal for a candidate based in South America with a strong background in sales and a proven track record of implementing strategies that lead to measurable growth. The ideal candidate will also have moderate marketing expertise, particularly in key digital channels, and will thrive in a fully remote, cross-cultural work environment.
Sales Strategy & Execution:
- Develop and implement effective sales strategies to expand Shakacode's client base and drive revenue growth.
- Identify and pursue new business opportunities, managing the sales process from lead generation through to closing.
- Build and maintain strong relationships with potential clients, understanding their needs and delivering tailored proposals.
- Collaborate closely with development and design teams to align sales efforts with client expectations.
Marketing Strategy & Execution:
- Support the creation and execution of marketing campaigns across social media, content marketing, SEO, and email channels.
- Contribute to enhancing Shakacode's brand visibility and generating leads through targeted marketing efforts.
- Analyze market trends and customer feedback to refine marketing strategies continuously.
Cross-Functional Collaboration:
- Work with the leadership team to ensure sales and marketing strategies are aligned with business objectives.
- Partner with product and design teams to ensure a seamless alignment between marketing, sales, and product offerings.
Qualifications:
- 3-5 years of experience in sales within the software development or technology sector.
- Proven ability to develop and execute successful sales strategies that drive growth.
- Moderate experience in marketing, with hands-on expertise in key channels such as social media, content marketing, SEO, and email campaigns.
- Strong communication, negotiation, and relationship-building skills.
- Proficiency in English.
- Experience working in a remote, distributed team environment, with comfort in cross-cultural collaboration.
