Advanced Wound Care Marketing Product Manager

Há 7 horas


Rio de Janeiro, Rio de Janeiro, Brasil O&M Halyard Latinoamérica Tempo inteiro
Job Title: Advanced Wound Care Marketing Product Manager

At O&M Halyard Latinoamérica, we are seeking an experienced Advanced Wound Care Marketing Product Manager to join our team. This role will be responsible for developing and executing marketing strategies for advanced wound care products.

Key Responsibilities:
  • Develop and implement comprehensive marketing plans for advanced wound care products.
  • Analyze market trends, competitive products, and customer needs to identify new opportunities for growth.
  • Collaborate with cross-functional teams to ensure that marketing strategies align with business goals and product development timelines.
  • Define market segmentation.
  • Define and refine product positioning, key messages, and value propositions to differentiate the product in the wound care market.
  • Lead the planning and execution of product launches, ensuring all marketing, sales, and training materials are in place.
  • Work closely with the sales team to develop and deliver effective sales tools, presentations, and training to help drive product adoption.
  • Conduct market research to understand customer needs, preferences, and buying behaviors.
  • Monitor industry trends, regulatory changes, and competitor activities to stay ahead of market shifts.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 5+ years of product marketing experience, preferably in the medical device or healthcare industry, with a strong emphasis on advanced wound care.
  • Strong understanding of wound care products and therapies.
  • Proven track record of successful product launches and marketing strategy development.
  • Excellent communication, presentation, and collaboration skills.
  • Analytical skills with the ability to derive actionable insights from data.
  • Proficiency in digital marketing and familiarity with CRM systems (e.g., Salesforce).
What We Offer:
  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.


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