Digital Marketing Specialist

2 semanas atrás

São Paulo, São Paulo, Brasil ablel Tempo inteiro
Job Title: Digital Marketing Specialist

About the Role:

We are seeking a skilled Digital Marketing Specialist to join our team in São Paulo, Brazil. As a key member of our marketing team, you will be responsible for developing and executing paid media strategies tailored to the US market. Your primary goal will be to generate high-quality leads, increase brand visibility, and support revenue growth for Able Digital's Salesforce implementation, consulting, and staffing services.

Key Responsibilities:

* Develop and execute paid media strategies tailored to the US market.
* Collaborate with the marketing and sales teams to align campaign goals with business objectives.
* Identify key audience segments and create effective targeting strategies.
* Manage and optimize campaigns on platforms such as Google Ads, Facebook Ads, and programmatic networks.
* Set up, monitor, and adjust ad budgets and bids to maximize ROI.
* Develop A/B testing strategies for creative, messaging, and landing pages to improve campaign performance.
* Track and analyze campaign performance metrics, providing detailed reports to stakeholders.
* Use data insights to adjust strategies and ensure continuous improvement in lead generation and ad performance.

Requirements:

* 3+ years of experience in managing paid advertising campaigns with a proven track record of success targeting the US market.
* Fluency in English (both written and spoken) is required, as well as excellent communication skills in Portuguese.
* Hands-on experience with Google Ads, Facebook Ads, and other digital platforms.
* Strong knowledge of audience segmentation, bidding strategies, and conversion rate optimization.
* Ability to create and optimize campaign tracking systems using Google Analytics and other tracking tools.
* Data-driven mindset with the ability to analyze metrics and optimize campaigns for lead generation and ROI.

What We Offer:

* Opportunity to work with an international team and gain exposure to high-profile clients.
* Career growth opportunities within a rapidly growing organization.
* Modern office space located in the heart of São Paulo, Brazil.

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