Mobile Analytics Specialist

1 semana atrás

Curitiba, Paraná, Brasil beBeeAttribution Tempo inteiro R$80.000 - R$120.000
Mobile Analytics and Attribution Expert

We are seeking a highly skilled Mobile Analytics & Attribution Specialist to join our team. This individual will be responsible for delivering high-quality data and insights across mobile apps, ensuring that our marketing teams have the information they need to make informed decisions.

This role is ideal for someone who has a deep understanding of mobile tracking, SDKs, MMPs, and app store ecosystems. The successful candidate will be able to connect the dots between different channels and provide actionable recommendations to improve performance.

The key responsibilities of this role include:

  1. Implementing, auditing, and optimizing mobile analytics setups using tools like Firebase, Adjust, Appsflyer, or Branch.
  2. Configuring and troubleshooting in-app event tracking, conversion tracking, and attribution flows.
  3. Aligning app tracking setups with paid campaigns across Google Ads, Meta, TikTok, and other platforms.
  4. Supporting integration of SKAdNetwork (SKAN) for iOS campaigns and ensuring data quality.
  5. Identifying and resolving attribution discrepancies across platforms and reporting systems.
  6. Building dashboards (Looker Studio, BigQuery, or other BI tools) to visualize mobile performance clearly.
  7. Documenting all technical setups and collaborating with performance marketing teams.

In terms of skills and qualifications, we are looking for individuals with:

  1. 3-5 years of hands-on experience with mobile analytics tools (Firebase, Adjust, Appsflyer, or Branch).
  2. A strong understanding of mobile attribution models and post-install event tracking.
  3. Familiarity with iOS and Android tracking limitations, including ATT and SKAdNetwork.
  4. Experience working with paid acquisition tracking for mobile apps.
  5. Ability to troubleshoot SDK integrations, misfiring events, or discrepancies in MMP data.
  6. Clear communication skills to bridge technical insights with marketing needs.

We also value candidates with experience in server-to-server (S2S) integrations and APIs for advanced attribution, knowledge of privacy-first tracking approaches, and exposure to funnel reporting and cohort analysis for mobile growth.

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