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Senior Content Marketing Specialist
About the RoleThis is a senior role that involves creating and maintaining high-quality content to communicate the value of our platform to the market. As a key member of the team, you will be responsible for translating complex technical concepts into clear, engaging, and impactful narratives that resonate with customers, prospects, and the broader community.
Key Responsibilities:- Content Development: Develop and maintain website content, ensuring clarity, consistency, and alignment with product positioning.
- Blogging: Write technical and market-focused articles for our blog to educate and engage developers, decision-makers, and the market.
- Thought Leadership: Create thought leadership content that strengthens our voice in the industry.
- Copywriting: Develop copy for marketing campaigns across multiple channels, including email, paid media, and social.
- Asset Creation: Produce high-value assets such as e-books, whitepapers, datasheets, and product/solution briefings to support lead generation and sales enablement.
- Writing Skills: Strong writing skills in English and Portuguese, with the ability to craft clear, compelling, and concise messages.
- Experience: Proven experience in content creation for technology products or SaaS/PaaS companies.
- Complexity Simplification: Ability to translate complex technical concepts into simple, impactful language for diverse audiences.
- Product Knowledge: Familiarity with product marketing principles and content marketing best practices.
- Multimedia Production: Experience producing content across different formats (web, blog, campaigns, datasheets, e-books).
- AI Tools: Experience using AI tools for text writing and content generation.
- Language Skills: Fluent English (speaking, reading, and writing).
- Degree: Bachelor's degree in Communication, Marketing, or Journalism with practical experience in computing/technology or Bachelor's degree in Computer Science, Information Systems, or related fields with practical experience in writing and communication.
- Web Technologies: Understanding of web technologies, SaaS/PaaS models, and developer audiences.
- Collaboration: Experience collaborating with engineering and marketing teams to ensure technical accuracy and impactful messaging.
- SEO: Knowledge of SEO and digital content optimization.
- Storytelling: Experience with thought leadership content and storytelling for technology companies.
- Spanish: Spanish (written).
