Digital Marketing Strategist

Há 9 horas

Brasília, Distrito Federal, Brasil beBeeOptimization Tempo inteiro US$96.000 - US$124.000

Job Overview

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  • This role focuses on demand generation, with a strong emphasis on execution, optimization, and collaboration.
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About the Role:

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The ideal candidate will have hands-on experience in paid media, web optimization, and analytics, with a proven track record of driving measurable impact across the funnel.

">Key Responsibilities">Digital Strategy Execution">
  • Lead and optimize paid digital marketing campaigns to drive a qualified pipeline.
  • Incorporate AI/LLM-based tools and SEM best practices to improve site performance and content discoverability.
">Website Performance & Experimentation">
  • Lead site testing and optimization initiatives: plan, execute, and analyze A/B and multivariate tests to improve conversion across the funnel.
  • Monitor site performance using tools like heatmaps and session recordings, and partner with web/content teams to implement UX improvements.
">Campaign Analytics & Optimization">
  • Continuously assess and improve media efficiency, lead quality, CPL, and conversion rates through reporting and analysis.
  • Present performance trends, key insights, and recommendations to marketing leadership and cross-functional stakeholders on a regular basis.
">Collaboration and Influence">
  • Work closely with Campaigns, Content Marketing, and Product Marketing to align digital efforts with key GTM initiatives.
  • Serve as the bridge between campaign strategy and digital execution across Demand Gen, Content, and Product Marketing teams.
  • Bring ideas to the table that challenge assumptions and drive better results. Identify what will make the team and company more successful, and advocate for your recommendations.
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Required Skills & Qualifications:

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  • 4+ years of experience in-house in B2B digital marketing or demand generation, ideally within software and technology.
  • Extensive hands-on experience managing paid media channels and optimizing digital performance.
  • Strong understanding of funnel metrics, digital attribution models, and revenue-oriented KPIs.
  • Proven experience designing and managing CRO programs (e.g., A/B testing, UX improvements, behavioral analytics).
  • Excellent project management skills; capable of managing internal projects and multiple external vendors.
  • Strong analytical mindset with a solid grasp of attribution models and proficiency in tools like Google Analytics, DreamData, or similar.
  • Familiarity with technical tools like Google Tag Manager, and Optimizely or VWO.
  • Proficiency in HTML, CSS, and JavaScript, with hands-on experience managing WordPress or similar CMS platforms.
  • The ability to self-direct and self-start and work independently as well as within and across teams.
  • Hands-on experience in using marketing automation technology (preferably Pardot) and CRM (preferably Salesforce).
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Benefits & Perks:

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  • Health, dental, and vision insurance plans.
  • Medical and dependent care flexible spending accounts.
  • Paid monthly mental healthcare access with Headspace.
  • Open PTO – because making time for life is important.
  • 13 paid standard holidays each year, including a company-wide Winter Break.
  • 401(k) savings plan with company match.
  • MacBook laptop.
  • Paid parental leave.
  • A collaborative, entrepreneurial learning environment with a proven playbook.
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Nice-to-Haves:

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  • Experience managing a marketing website.
  • Prior experience in a growth-stage or scale-up SaaS business.
  • Familiarity with content personalization, dynamic content, or account-based web experiences.
  • Experience with SQL or business intelligence tools (e.g., Domo, Looker, Tableau, etc.).
  • Experience selling software to finance, product, or engineering roles.

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