Digital Growth Strategist

Há 3 dias

São Paulo, São Paulo, Brasil beBeeAcquisition Tempo inteiro R$25.000 - R$32.500

About the Role

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  • Drive business growth through user acquisition, leveraging data insights to maximize ROI and LTV.
  • Lead a high-performing acquisition team in campaign planning, execution, and optimization.
  • Identify and test new channels, partnerships, and ad formats to diversify acquisition efforts.
  • Build and optimize affiliate programs for efficient scale-up.
  • Partner with product, data, and creative teams to improve conversion rates, onboarding, and early retention.
  • Evaluate messaging, creatives, and promotions for effectiveness and alignment with acquisition goals.
  • Track key metrics such as CAC, LTV, ROAS, and Payback to inform strategic decisions.

Job Description:

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As an Acquisition Leader, you will be responsible for developing and implementing user acquisition strategies that drive measurable growth and align with business objectives. You will lead a talented team of acquisition professionals, guiding campaign planning, execution, and optimization to ensure maximum ROI and LTV.

Key Responsibilities:

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  • Develop and implement user acquisition plans that drive measurable growth and align with business goals.
  • Manage a high-performing acquisition team, guiding campaign planning, execution, and optimization.
  • Identify and test new channels, partnerships, and ad formats to diversify acquisition efforts.
  • Build and optimize affiliate programs to maximize ROI and scale efficiently.
  • Partner with product, data, and creative teams to improve conversion rates, onboarding, and early retention.
  • Ensure messaging, creatives, and promotions are effective and aligned with acquisition goals.
  • Track and report key metrics, including CAC, LTV, ROAS, and Payback, using data to inform decisions.

Requirements:

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  • Proven experience leading user acquisition strategies for digital products or app-first businesses.
  • Strong understanding of paid media channels including Google Ads, Meta Ads, Programmatic, and ad networks.
  • Data-driven mindset with experience monitoring and optimizing metrics like CAC, LTV, ROAS, and Payback.
  • Leadership experience, capable of mentoring a team and collaborating across functions.
  • Adaptable problem-solver, comfortable in a fast-moving, high-growth environment.
  • Experience managing affiliate programs and performance partnerships.

Nice to Have:

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  • Degree in Engineering, Analytics, or related analytical field.
  • Experience in startups, scale-ups, or high-growth digital companies.

Benefits:

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  • Competitive salary package with additional benefits (healthcare and life insurance).
  • Opportunity to lead and shape the user acquisition strategy for a high-growth digital platform.
  • Flexible and collaborative remote-working environment.
  • Direct impact on business growth metrics and strategic decisions.

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