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Senior Product Growth Manager
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Ruby Labs empowers individuals to achieve lasting weight goals and optimal health through a personalized program that combines proven science with dedicated 1-on-1 coaching. Our data-driven approach and expert guidance ensure a tailored experience, while user-friendly technology keeps you connected and supported.
About the RoleWe're seeking a data-driven professional to drive continuous product experimentation and iteration, directly influencing our revenue targets. As a Senior Product Growth Manager, you'll build a roadmap and take product concepts from ideas through validation, shipping, measurement, and iteration. You'll set and ensure KPIs in product-related metrics, such as activation, retention, referrals, revenue, and customer lifetime value.
Key Responsibilities- Develop and execute a growth strategy to optimize user activation, retention, revenue, and customer lifetime value.
- Collaborate with cross-functional teams to design and implement experiments, analyze results, and inform product decisions.
- Drive the A/B testing program to improve conversion rates and increase revenue.
- Measure cohort CLV performance by acquisition channel/campaign and create a feedback loop with the marketing team.
- Lead and guide the team in identifying product opportunities, defining product problems, and delivering product solutions throughout the product life cycle.
- 6+ years of growth product management experience, specializing in B2C subscription models.
- Expertise in conversion rate optimization, ideally for D2C, subscription-based web apps.
- Experience in D2C subscription-based industry (ideally health & fitness, entertainment, or gaming).
- Strong level of spoken and written English.
- Proficiency in key web analytics tools (e.g. Google Analytics, Posthog, Mixpanel), web testing platforms (e.g. Optimizely, Apptimize, GrowthBook, etc.).
- Analytical data-driven mindset with a deep understanding of data visualization techniques.
- Create and review user stories (inc. granular breakdowns, acceptance criteria, QA).
- Expert knowledge of various testing methodologies (A/B testing, multivariate testing, incrementally testing, usability testing).
- Experience as an end-to-end owner of the product development life cycle from inception through planning to launch.
- Experience building products for web experiences.
- Proficiency in using product management tools such as JIRA, Trello, or Asana.
- Proficiency in agile project management methodologies such as Scrum or Kanban.
Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET.
Benefits- Remote Work Environment
- Unlimited PTO
- Paid National Holidays
- Company-provided MacBook
- Flexible Independent Contractor Agreement
