Senior Growth and Communications Strategist
Há 3 dias
As a Product Manager for Growth and Communication, you will spearhead product-led growth initiatives across our platforms to enable users to activate, engage, and adopt our features through seamless in-product experiences.
You will deeply understand user journeys and leverage data-driven experimentation to optimize key touchpoints, reduce friction, and deliver measurable outcomes that drive user and business growth. You will work closely with design, engineering, analytics, and go-to-market teams to ship high-impact features and experiments, fostering a culture of continuous learning and iteration.
Key Responsibilities:- Lead growth-focused product initiatives across user activation, engagement, adoption, marketing, and communications aligning with the principles of Product-Led Growth.
- Partner with design and research to map user journeys, identify friction points, and design scalable onboarding, activation, and engagement flows.
- Define and manage a roadmap of experiments (A/B tests, multivariate tests, etc) and feature iterations, focusing on driving measurable improvements to user and business metrics.
- Collaborate with data science and analytics to define, track, and report on growth KPIs, including activation rates, time-to-value, feature adoption, and feature engagement.
- Use data to segment users, identify high-leverage opportunities for growth, and tailor in-product experiences to user needs.
- Partner with marketing and customer success to ensure in-product experiences align with external acquisition and retention initiatives.
- Work with engineering to deliver high-quality, scalable implementations of growth experiments and product improvements.
- Evangelize a growth mindset across teams, promoting hypothesis-driven development and fast learning cycles.
- Solid experience in product management with a focus on growth, product-led growth, or data-informed product development.
- Experience designing and running experiments to optimize user activation, onboarding, and engagement flows.
- Strong analytical skills, comfortable using analytics dashboards + tools, and experimentation tools to make data-informed decisions.
- Ability to synthesize user research and behavioral data into actionable insights and product improvements.
- Skilled at collaborating with design, product, engineering, marketing, and leadership to define a vision, ship experiments and iterative enhancements rapidly and effectively.
- Excellent communication and storytelling skills to align stakeholders around growth initiatives.
- Experience in B2B SaaS, Travel and Expense, User Interaction, Martech, and Growth and Adoption is preferred but not required; we value your growth product mindset over industry specifics.
We believe that everyone – regardless of background – feels included and can run at their best. At SAP, we are committed to creating a workplace where everyone has equal opportunities to grow and thrive.
Our inclusive culture promotes diversity, equity, and inclusion, and provides a platform for everyone to share their perspectives and ideas. We celebrate our differences and foster an environment that values open communication, empathy, and respect.
By joining our team, you will become part of a community that is passionate about making a positive impact and driving innovation. We strive to create a workplace that is welcoming, supportive, and empowering for everyone.
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