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Marketing Communications Director

2 meses atrás

Rio de Janeiro, Rio de Janeiro, Brasil Technipfmc Tempo inteiro

Job Summary

The Marketing Communications Director will lead the development and execution of strategic marketing communications initiatives to bring technologies and solutions to market through effective launches, enhance brand awareness, drive engagement, and support business growth. This role involves managing all campaigns, ensuring consistent messaging, creating compelling content, and managing a team of communications professionals.

Key Responsibilities

  1. Develop and Implement Marketing Strategies

Develop and implement comprehensive marketing communications strategies to support business objectives, aligning with the company's overall business strategy.

Manage Integrated Marketing Campaigns

Manage and execute integrated marketing campaigns across various channels, including digital, social media, and traditional media, to reach target audiences and drive business results.

Collaborate with Cross-Functional Teams

Collaborate with cross-functional teams, including sales, product, and creative teams, to ensure consistent messaging and brand alignment across all marketing efforts.

Oversee External Agencies and Vendors

Oversee the management of external agencies and vendors to ensure timely and effective delivery of marketing materials, including advertising, public relations, and event management.

Drive Thought Leadership

Drive thought leadership initiatives to position the company as an industry leader, through the development and dissemination of thought-provoking content, including whitepapers, case studies, and webinars.

Measure and Report on Marketing Effectiveness

Measure and report on the effectiveness of marketing communications efforts, providing insights and recommendations for improvement to drive business growth.

Manage Marketing Budget and Resources

Manage the marketing communications budget and allocate resources effectively to ensure maximum return on investment.

Lead and Mentor Communications Team

Lead and mentor a team of communications professionals, providing guidance and support to ensure the successful execution of marketing campaigns and initiatives.

Requirements

  1. Proven Experience in B2B Marketing

Proven experience in B2B marketing communications, preferably in the energy industry, with a strong track record of developing and executing successful marketing campaigns.

Strong Strategic Thinking and Problem-Solving Skills

Strong strategic thinking and problem-solving skills, with the ability to analyze complex business problems and develop effective solutions.

Excellent Written and Verbal Communication Skills

Excellent written and verbal communication skills, with the ability to communicate complex marketing concepts to both technical and non-technical audiences.

Ability to Manage Multiple Projects

Ability to manage multiple projects and meet deadlines in a fast-paced environment, with a strong focus on delivering high-quality results.

Demonstrated Ability to Build Relationships

Demonstrated ability to build and maintain relationships with internal and external stakeholders, including customers, partners, and vendors.

Creative Mindset with Attention to Detail

Creative mindset with a keen eye for detail, with the ability to develop innovative marketing solutions that meet business objectives.

Education and Experience

  1. Education

Bachelor's degree in Marketing, Communications, or a related field.

Years of Experience

Minimum of 10 years in marketing communications, with at least 5 years in a leadership role.

Knowledge and Skills

In-depth understanding of B2B marketing principles and communication strategies, with a strong focus on digital marketing and social media.

Language

Proficiency in English; additional languages are a plus.

Location

Based in the US, with occasional travel as required.

Additional Requirements

  1. Strong Project Management Skills

Strong project management skills, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.

Omnichannel Campaign Management

Omnichannel campaign management skills, with the ability to develop and execute integrated marketing campaigns across various channels.

Content Creation and Management

Content creation and management skills, with the ability to develop compelling content and manage a team of content creators.

Excellent Interpersonal and Networking Skills

Excellent interpersonal and networking skills, with the ability to build and maintain relationships with internal and external stakeholders.

Ability to Analyze Data and Generate Insights

Ability to analyze data and generate insights, with the ability to measure and report on the effectiveness of marketing communications efforts.

Strong Organizational Skills

Strong organizational skills, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.