Strategic Content Marketing Lead

Há 4 dias


São Paulo, São Paulo, Brasil Rotary International Tempo inteiro
Job Description

Job Title: Senior Content & Public Relations Strategist

Job Summary

We are seeking a Senior Content & Public Relations Strategist to lead and manage content marketing and Public Relations operations in Brazil and the surrounding Latin America region.

Key Responsibilities
  • Lead and manage regional content marketing strategy, planning, and operation.
  • Develop and implement proactive media outreach strategies in Brazil and Latin America that support Rotary's strategic objectives.
  • Collaborate with stakeholders to develop and implement communications that are culturally relevant for Brazil and the broader Latin American region.
  • Manage Rotary's official social media and blog channels for Brazilian and Latin American audiences.
  • Develop and curate engaging content for Rotary's official regional and global platforms.
  • Identify and coach Rotary spokespeople for media interviews.
  • Work with the Public Relations manager on reputational issues to develop and implement response strategies.
  • Collaborate with colleagues to develop story ideas, content, and plans that incorporate news trends, approaches, and tactics.
  • Formulate accurate and timely responses to media inquiries.
Requirements
  • Bachelor's degree or above in Communications, Marketing, Journalism, or a related field.
  • Professional proficiency in English and native fluency in Portuguese (Brazil).
  • Native knowledge of Brazilian culture, society, and history.
  • Professional knowledge of digital communications, social media, and content marketing.
  • Strong multicultural sensitivity and deep understanding of diversity, equity, and inclusion.
  • Excellent communication, public speaking, collaboration, and organizational skills.
Why Work for Rotary?
  • Healthcare and dental plan.
  • Private pension plan.
  • Tuition reimbursement.
  • Professional development opportunities.
  • Life Insurance.
  • Meal voucher.
  • Food voucher.
  • Transportation voucher.

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