Senior Manager

Há 4 dias

Fortaleza, Ceará, Brasil beBeeUser Tempo inteiro R$2.000 - R$25.200
Acquisition Leader

About the Role:

As an Acquisition Leader, you will play a pivotal role in defining and executing user acquisition strategies, driving growth through paid media and affiliate channels. This is a high-visibility role for a strategic, analytical, and hands-on leader eager to make a measurable impact.

Key Responsibilities:

  • Develop and implement user acquisition plans that drive measurable growth and align with business objectives.
  • Manage a high-performing acquisition team, guiding campaign planning, execution, and optimization.
  • Identify and test new channels, partnerships, and ad formats to diversify acquisition efforts.
  • Build and optimize affiliate programs to maximize ROI and scale efficiently.
  • Collaborate with product, data, and creative teams to improve conversion rates, onboarding, and early retention.
  • Ensure messaging, creatives, and promotions are effective and aligned with acquisition goals.
  • Track and report key metrics, including CAC, LTV, ROAS, and Payback, using data to inform decisions.

Required Skills and Qualifications:

  • Proven experience leading user acquisition strategies for digital products or app-first businesses.
  • Strong understanding of paid media channels, including Google Ads, Meta Ads, Programmatic, and ad networks.
  • Data-driven mindset with experience monitoring and optimizing metrics like CAC, LTV, ROAS, and Payback.
  • Leadership experience, capable of mentoring a team and collaborating across functions.
  • Adaptable problem-solver, comfortable in a fast-moving, high-growth environment.
  • Experience managing affiliate programs and performance partnerships.

Benefits:

  • Competitive CLT salary with additional benefits (healthcare and life insurance).
  • Opportunity to lead and shape the user acquisition strategy for a high-growth digital platform.
  • Flexible and collaborative remote-first working environment.
  • Direct impact on business growth metrics and strategic decisions.

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