Demand Generation Expert

Há 2 dias

Ribeirão Preto, São Paulo, Brasil beBeeMarketing Tempo inteiro US$14.420 - US$16.830

Job Title: Demand Generation Specialist

FreeWill has partnered with 2000 + nonprofits to support our mission and generate gift commitments for nonprofits.

We're looking for a professional to support our growing marketing team and serve as an integral bridge to customer-facing teams we partner with.

  • Work cross-functionally with product marketing, sales and partner success to execute demand generation initiatives that target prospects and customers in all phases of the buying cycle.
  • Assist with trade shows and conferences, including planning, logistics, coordinating attendance with the sales team, overseeing lead capture and follow-up, and measuring event ROI.
  • Support regular marketing events, including group demos and webinars, by managing setup and execution while coordinating cross-functionally with product marketing, sales, customer marketing, and account managers to drive leads and new sale/upsell opportunities.
  • Assist with designing, planning, and optimizing demand generation programs (content marketing, outbound campaigns, etc.) to drive sales and renewal pipelines, including those targeted to specific non-profit verticals and buyer personas.
  • Support creating marketing collateral and content, including case studies, one-pagers, webinar research and/or decks, blog posts, toolkits, and white papers.
  • Help drive activation of key marketing programs by the sales and partner success teams, providing guidance on how best to use marketing assets to drive engagement, and conversely, communicate sales and partner success pain points back to marketing leadership.

Requirements:

  • 3+ years of experience in a marketing or communications role.
  • Superior written and verbal communication skills.
  • Detail-oriented and a self-starter.
  • Willingness to experiment and adapt approach based on data.
  • Experience with marketing automation and CRM software, particularly Hubspot and Salesforce, a plus.
  • Intellectual curiosity that drives a willingness to learn and take on new challenges.
  • Comfortable moving quickly in a fast-paced environment.
  • Project management and problem-solving mentality.

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