Digital Content Strategist

Há 2 dias

Barueri, São Paulo, Brasil beBeeStrategic Tempo inteiro R$160.000 - R$190.000
Marketing Manager

Welcome to the world of marketing where storytelling comes alive

Behind our vast portfolio of iconic content and beloved brands are the storytellers bringing characters to life, the creators bringing them to your living rooms, and the dreamers creating what's next.

We offer career-defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you're supported, celebrated, and empowered to thrive.

Your New Role

The Marketing Manager will report to the Marketing Director and supervise a team of 2 employees, leading the development of integrated marketing plans across media, communications channels, PR, influencer marketing, CRM, and partnerships for:

  • Transactional digital formats (VOD and EST)
  • Videogame product (in console, digital formats, as well as in mobile platforms)

The Marketing Manager is responsible for managing, executing, and driving growth of the Warner Play digital brand, ensuring the effectiveness of communication vehicles for reaching target audiences and commercial purposes.

Key Accountabilities

Transactional Video and Videogames

  1. Prepare and develop New Release marketing plans, including objectives, strategy, audience definition, positioning, and oversee its implementation by the rest of the marketing team.
  2. Determine marketing budget allocation for each activity per marketing plan - new release and catalog.
  3. Oversee marketing budget control, annual and by title, perform monthly reviews.
  4. Prepare and develop Media plans:
  • Creation of briefs for the agency
  • Agency recommendation review and approval
  • Creation of purchase orders
  • Coordinate execution with agency
Results AnalysisOversee execution of social media publishing, paid social ROI, and reports/metrics.Oversee execution of CRM strategy.Manage and oversee PR/Influencer marketing strategy and execution, to scale editorial content and reach right audiences.Define and oversee the digital content strategy with associated marketing and sales KPI's on its various existing and new communication channels.Manage local marketing team fully in line with company values and in such a way that facilitates team members excelling in their performance.

Transactional Video

  1. Prepare/Recommend Digital Rolling Forecasts numbers (monthly) & Prepare/Recommend Budget estimated numbers (yearly)
  2. Perform Local analysis based on Comps
  3. Review and analyze Comps files sent by Burbank
  4. Determine/Recommend Bundles Pricing
  5. Prepare/Manage Monthly polling file

Qualifications & Experience

Requirements include:

  • Marketing experience
  • Previous experience with media, consumer goods, entertainment, or digital distribution
  • Proven experience in marketing, brand management, or communication roles, that involves the creation of marketing go-to-market plans

Other Nice to Have

  • Proven leadership and people management skills
  • Experience making data-driven strategic marketing decisions using funnel tracking, A/B testing, and other analytical tools

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