
Optimize Ad Performance as a Senior Machine Learning Engineer
1 dia atrás
We're seeking a talented Machine Learning Engineer to join our team and help elevate our advertising performance. As a key member of our engineering organization, you'll collaborate with cross-functional teams to design, deploy, and refine algorithms that optimize revenue while enhancing user experience.
About the Role:
- You will develop and scale advertising algorithms that optimize engagement and revenue simultaneously.
- Apply cutting-edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance.
- Build scalable infrastructure to support real-time ad decisioning across millions of requests per day.
- Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs.
- Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery.
- Collaborate with global teams across product, data, and engineering to launch high-impact ad features.
- Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage.
Requirements:
- 7+ years of software development and ML engineering, including 3+ years focused on advertising systems.
- Proven experience optimizing ad performance using both mature models and emerging ML technologies.
- Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV.
- Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch).
- Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP).
- Strong analytical problem-solving skills with a proven track record of delivering measurable results.
- Excellent communication, teamwork, and project management skills.
Benefits:
- Accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.
- Collaborate globally, face challenges head-on, and make substantial impact.
- Work at the intersection of advertising algorithms, personalization, and optimization.
Others:
- Elevate Launch Potato's advertising performance by building scalable, production-ready ML systems.
- Develop machine learning expertise and apply it to real-world problems.
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Curitiba, Paraná, Brasil Launch Potato Tempo inteiroOverview Senior Machine Learning Engineer, Ad Performance at Launch Potato. Join to apply for the Senior Machine Learning Engineer, Ad Performance role at Launch Potato. Headquartered in South Florida with a remote-first team spanning over 15 countries, Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands...
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