Content Strategist

2 semanas atrás


São Paulo, São Paulo, Brasil Entain Tempo inteiro
About the Role

We're Entain, a global leader in sports betting and gaming entertainment. Our vision is to revolutionize the industry by creating an exceptional experience for our customers.

This role is part of our Content Team, responsible for creating, maintaining, and optimizing content for our brands in CILA (Canada, Iberia, and Latin America), with a focus on Brazil.

Key Responsibilities
  • Maintain and optimize website modules to ensure relevant information is displayed to customers.
  • Collaborate with the Content Manager and Sports and Gaming Teams to make content decisions based on website performance.
  • Monitor betted sports events and casino games, using data for content planning.
  • Ensure content is displayed as planned during sports events.
  • Suggest new offers based on previous events and customer behavior.
  • Verify content for accuracy and provide a seamless user experience.
  • Create landing pages for various purposes.
  • Translate content from English to Portuguese and Spanish.
Requirements
  • Native Brazilian with deep knowledge of Brazilian culture and sports.
  • Degree in Marketing, Communication, or Management.
  • Ability to analyze data and make decisions.
  • Experience with CMS tools and Office package.
  • Basic knowledge of HTML and Design.
  • English proficiency.
  • Genuine passion for sports, especially football.
  • Strong communication and organizational skills.
  • 5-7 years of related experience.
Desired Qualifications
  • Spanish proficiency.
  • Previous experience in content creation/edition roles.
  • Experience with Monday and Sitecore.
  • Knowledge of the sports betting and gaming industry.
About Entain

We're a multicultural business that values individual differences and provides a safe, fun, and inclusive culture where our people feel like they truly belong.

Our diverse internal networks support employees in expressing their views and making a positive difference.


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