Data-Driven Sales and Marketing Optimization Specialist

3 semanas atrás


Porto Alegre, Rio Grande do Sul, Brasil Poatek Tempo inteiro

The Opportunity

At Poatek, we're seeking a skilled Sales and Marketing Intelligence Analyst to augment our go-to-market strategy. As a key player in our organization, you'll uncover valuable insights to deliver the right message to the right audience at the right time.

Responsibilities

  • Uncover website, content, social channels, and paid media engagement to track funnel movement of Target Accounts and de-anonymize individuals from within the cohort.
  • Analyze target accounts to identify prospects and align them with Poatek and WillowTree's service lines and marketing offers.
  • Conduct social proximity audits to make connections between prospects and WillowTree employees and ambassadors.
  • Support the events team by identifying prospects attending events and sorting post-event lists.
  • Enrich existing data sources using a mix of data sources, including our CRM and publicly available information.
  • Develop and evolve target accounts lists for each vertical and subsector.

Qualifications

  • Excellent project management skills, with the ability to manage multiple tasks and priorities.
  • Interpersonal and communication skills to collaborate effectively with cross-functional teams.
  • Analytical and problem-solving abilities, coupled with the talent to make data-driven recommendations.
  • Working knowledge of our industry (IT consulting and outsourcing) and/or deep knowledge of one or more of WillowTree's core verticals or service lines.
  • Experience working with Salesforce is a great plus.

What We Offer

  • Be part of an innovative consultancy with a human-centered culture, offering opportunities for ownership and professional growth.
  • Competitive salary and benefits package (annual bonus).
  • Opportunity to work on innovative agile projects with other high-performing, passionate team members from all over the globe (international travel opportunities).
  • Collaborative work environment that encourages continuous learning and professional development (including English classes, support in national and international courses).
  • Flexible work hours and autonomy.
  • Voucher for health activities, food allowance, in-office snacks, drinks, and games.

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