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Lead Data-Driven Marketing Strategist
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We are seeking a seasoned Lead Data-Driven Marketing Strategist to join our team at the Optel Group. As a key member of our marketing department, you will be responsible for driving data-driven demand generation strategies that directly contribute to revenue growth.
Responsibilities- Marketing Strategy & Planning: Develop and execute comprehensive marketing strategies and action plans aligned with business objectives and product positioning for Optchain, our supply chain sustainability software.
- Campaign Management & Execution: Design, manage, and optimize multi-channel marketing campaigns (digital, social media, email, events, and webinars) to drive lead generation and customer acquisition.
- Content Management & Creation: Oversee Optchain's website content and ensure it is up-to-date, SEO-optimized, and aligned with ongoing campaigns and product launches.
- Performance Measurement & Optimization: Define and monitor key performance indicators (KPIs) such as MQL-to-opportunity conversion rates, campaign ROI, and customer acquisition costs (CAC).
- Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
- 5+ years of experience in marketing in a SaaS environment
- Strong understanding of digital marketing channels, including SEO, SEM, and marketing automation tools
- Analytical mindset with the ability to interpret data and translate it into actionable insights
- Fluency in English (speaking and writing)
- Flexible work schedules
- Remote working mode
- Competitive compensation ($80,000 - $120,000 per year)
- Healthcare plan
- Meal allowance
- Wellhub
- Employee Assistance Program (EAP)
The Optel Group is an equal opportunity employer. We believe that diversity is essential for fostering innovation and creativity. We welcome and encourage applications from individuals of all backgrounds, cultures, gender identities, sexual orientations, abilities, ages, and beliefs.
