Executive Gaming Content Strategist
Há 3 dias
Casino Content Experience Executive
We are seeking a key member of our gaming operations to join us in São Paulo. As a crucial figure, you will be responsible for maintaining the freshness and excitement of our casino lobbies across Canada, Spain, Brazil, Portugal, and Colombia.
Key Responsibilities:
- Manage and update the Casino Lobby of our brands (bwin, PartyCasino, Sportingbet and Sports Interaction), selecting and promoting games based on performance, player engagement, market trends of each region, and promotional priorities.
- Monitor and analyze daily reports to understand game performance and optimize positioning based on revenue impact.
- Work closely with internal teams (Content, Casino Product, and CRM) to align promotions with business objectives and campaigns.
- Stay up to date with the latest trends in online casino, crash games, and player preferences to ensure an innovative and engaging experience.
- Collaborate with the Casino team and game providers to ensure the latest and most relevant titles are featured.
- Optimize content placement using real-time data, A/B testing, and player segmentation to enhance engagement and retention.
- Conduct A/B testing on game placements to improve player engagement and maximize revenue.
- Ensure a smooth user experience by regularly reviewing and maintaining lobby updates, banners, and promotional content.
- Provide insights and recommendations on game performance to enhance overall casino content strategy.
- Ensure compliance with regulatory and responsible gaming requirements across all markets.
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