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Marketing Cloud Solutions Architect
2 meses atrás
We are seeking a highly skilled Marketing Cloud Consultant to join our team at Tata Consultancy Services. As a Marketing Cloud Consultant, you will be responsible for designing and implementing marketing automation solutions using Salesforce Marketing Cloud.
Key Responsibilities- Define technical user stories and develop web applications to support marketing campaigns.
- Design and implement integration services and APIs to enable seamless data exchange.
- Present executive-level Salesforce platform demonstrations and run through all features upon request.
- Set up and configure data models to support marketing analytics and reporting.
- Develop scalable solutions based on business objectives, marketing metrics, and technical requirements.
- Design platform configuration and data feeds to run effective automated email campaigns.
- Act as a hands-on consultant on wide-scale projects, including email marketing campaigns, customer service solutions, data segmentation, customer journey, and more.
- Identify and troubleshoot platform and data feed-related issues.
- Advise teams on the latest technical innovations, new business initiatives, third-party solutions, and effective email templates.
- Optimize internal processes based on team requests, opportunity gaps, and business requirements.
- Communicate project initiatives to relevant stakeholders.
- Bachelor's degree or Master's degree in a related field.
- Extensive knowledge of database marketing and digital marketing.
- Excellent interpersonal and communication skills.
- Basic knowledge of HTML, CSS, and JavaScript.
- Knowledge of Ampscript and Data Cloud is a plus.
- Salesforce Marketing Cloud and Data Cloud certification is a plus.
- Professional development and constant evolution of your skills.
- Opportunities to work outside Brazil.
- A collaborative, diverse, and innovative environment that encourages teamwork.
- Good understanding of business processes in supply chain planning.
- Data migration, which includes data mapping, trial loads, and reconciliation.
- Liaising between various internal and external teams.
- Testing, which includes unit, integration testing.
- Coordination with users to complete UAT.
- Participation in cut-over activities.