
Brand Marketing Strategist
Há 3 dias
We are seeking a skilled Employer Branding Specialist to join our team. This individual will be responsible for executing highly effective brand marketing plans through a deep understanding of the consumer and our target market, achieving profit and maximizing the brand's long-term potential.
Key Responsibilities:
- Help to identify how our brand is currently positioned in the market and design a research-based brand strategy.
- Analyze customer knowledge, trends, market analysis, and best marketing practices to create successful brand strategies.
- Assist in developing and maintaining the brand messaging and brand visual elements.
- Develop and execute marketing campaigns aimed at communicating our brand message.
- Communicate our brand personality internally and align the company around foundational concepts.
- Measure and report on the success of brand marketing campaigns.
- Anticipate consumer trends and keep the brand updated.
- Influence brand initiatives, ensuring consistency with the tone and brand messaging.
- Increase brand awareness and consideration as well as build market position.
- Develop, execute and track collateral and materials for both internal and external purposes.
- Create and implement brand marketing strategies.
- Identify consumer opportunities and develop strategies and campaigns to increase brand awareness.
- Establish positioning, identify the objective audience and develop marketing plans with specific objectives in different channels and segments.
- Assist in the creative direction to meet the objectives of all publicity and public communications.
- Research and determine product weaknesses and areas to overcome with developing brand identity.
Requirements:
- 2+ years of experience in a similar position.
- Proven work experience as an Employer Branding Marketer.
- Proven experience in the implementation of successful digital marketing campaigns.
- Experience in B2B service marketing.
- Solid knowledge of online marketing tools and best practices.
- Strong understanding of how all current digital marketing channels work.
- Creativity.
- Trend Savviness.
- Strategic thinker.
- Highly motivated, flexible, and service-oriented.
- Versatile, goal-oriented, driven, and proactive.
- Prioritization, time management, and organizational skills.
- Excellent analytical and project management skills.
Benefits:
- 100% remote work.
- Hardware setup for you to work from home.
- Flexible hours - make your schedule.
- Paid parental leave, vacation & holidays.
- Diverse and multicultural work environment.
- An innovative environment with the structure and resources of a leading multinational.
- Excellent compensation — well above the market average.
About Us:
We are a dynamic and innovative company that values diversity and teamwork. We offer a unique opportunity to grow and develop your career in a fast-paced and exciting industry.
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