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Data Insights Analyst
3 semanas atrás
Job Title: Data Insights Analyst
\We are seeking a skilled professional to fill the role of Data Insights Analyst. This individual will be responsible for delivering high-quality data analysis and insights to support business decisions.
\The ideal candidate will have 3–5 years of experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM). They should also possess strong understanding of attribution across major ad platforms, including Google Ads and Meta.
\The selected candidate will be tasked with implementing and auditing GA4 setups, building and managing GTM containers, and configuring pixels and events for various ad platforms. They will also identify and fix attribution gaps, align tracking setups with paid media campaigns, and create dashboards using Looker Studio or similar tools.
\In addition to technical skills, the successful candidate will possess clear communication skills to bridge technical insights with business needs. Experience with server-side tagging, advanced data pipelines, and JavaScript is a plus.
\This role offers opportunities for growth and development in the field of data analytics. The ideal candidate will be able to work independently and as part of a team to deliver high-quality results.
\Key Responsibilities:
\- Implement and audit GA4 setups.
- Build and manage GTM containers.
- Configure pixels and events for ad platforms.
- Identify and fix attribution gaps.
- Align tracking setups with paid media campaigns.
- Create dashboards using Looker Studio or similar tools.
Required Skills & Experience:
\- 3–5 years of experience with GA4 and GTM.
- Strong understanding of attribution across major ad platforms.
- Ability to troubleshoot tracking issues.
- Familiarity with conversion APIs and consent mode.
- Clear communication skills.
