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Digital Marketing Specialist

2 meses atrás

São Paulo, São Paulo, Brasil JUICE Tempo inteiro
About JUICE

JUICE is a leading digital growth and marketing agency that specializes in maximizing ROI for its clients. With a focus on scalable and efficient campaigns, JUICE has helped numerous businesses achieve enormous revenue-driving success across user acquisition, e-commerce, and lead generation campaigns.

Job Description

Job Title: Digital Marketing Specialist

Job Summary:

We are seeking an experienced Digital Marketing Specialist to join our team at JUICE. As a Digital Marketing Specialist, you will be responsible for strategizing, executing, managing, and optimizing a portfolio of paid social ad accounts. You will develop marketing strategies relating to paid social, creating clear plans to achieve client business goals and proactively identifying new opportunities/solutions that align with a client's goals.

Key Responsibilities:

  • Strategize, execute, manage, and optimize a portfolio of paid social ad accounts.
  • Develop marketing strategies relating to paid social, creating clear plans to achieve client business goals and proactively identifying new opportunities/solutions that align with a client's goals.
  • Possess comprehensive expertise in paid social strategy, including an understanding of full-funnel dynamics, platform selection based on specific objectives, attribution methods, measurement techniques, conversion tracking, creative execution, and more.
  • Communicate strategy, performance, and campaign recommendations externally and internally.
  • Display a strong understanding of performance digital marketing metrics for clients with the ability to analyze performance, identify areas for improvement, and justify campaign decisions to clients and internal stakeholders.
  • Collaborate with team members to design funnels with a thorough understanding of LTV and CAC, not just the initial acquisition of new customers/users.
  • Operate as an experienced versatile team member, providing support in both strategy and execution, with a keen awareness of when to take ownership of a task and when to delegate effectively.
  • Mentors junior team members via training and delegation.
  • Takes proactive steps to stay informed about industry developments.
  • Have the ability to self-conduct, gather, and analyze market research to determine social media opportunities and competitiveness.

Requirements:

  • 3+ years of paid social (Meta/TikTok is a plus) advertising experience, building high-converting ad copy and campaign strategies to drive quantifiable results.
  • 3+ years of agency experience preferred.
  • Strong understanding of advertising and marketing principles, particularly for online audiences.
  • Expertise in conceiving, testing, and optimizing ad copy.
  • Strong written and verbal communication skills.
  • Proven ability to be proactive.
  • Ability to think critically.
  • Passion for growing businesses.

What You'll Find Here:

  • Competitive salary based on experience level.
  • Awesome, energetic work environment.
  • Annual offsite.
  • Lunch & Learns.
  • Matching 401k plan.
  • Health benefits.
  • Unlimited PTO.
  • Fully Remote Work.