Senior Digital Analyst Role

1 semana atrás

Salvador, Bahia, Brasil beBeeAnalytics Tempo inteiro R$60.000 - R$80.000
Web Analytics Specialist Opportunity

We're seeking an experienced Web Analytics and Attribution professional to provide accurate tracking and actionable insights for our clients. This role is ideal for someone who understands web tracking complexity, GA4, GTM, ad pixels, and conversion APIs.

This specialist will play a crucial role in client work, ensuring every click and conversion is tracked accurately. If you enjoy solving attribution puzzles, this role is perfect for you.

Key Responsibilities
  • Implement, audit, and optimize GA4 setups with a focus on accurate attribution.
  • Build and manage GTM containers for event, conversion, and cross-platform tracking.
  • Configure and troubleshoot pixels, events, and APIs (Google Ads, Meta, TikTok, etc.).
  • Identify and fix attribution gaps across websites, cross-domain setups, and multiple platforms.
  • Align tracking setups with paid media campaigns to ensure reliable reporting.
  • Create dashboards (Looker Studio or similar) that make performance data easy to understand.
  • Document setups clearly and collaborate with performance marketing teams.
Required Skills & Experience
  • 3–5 years of hands-on experience with GA4 and GTM.
  • Proven expertise in attribution across Google Ads, Meta, and other major ad platforms.
  • Strong understanding of GA4's event/data model and GTM implementation best practices.
  • Ability to troubleshoot tracking issues such as misfiring tags, duplicate events, or broken data layers.
  • Familiarity with conversion APIs, consent mode, and privacy-first tracking setups.
  • Clear communication skills to bridge technical insights with business needs.

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