Digital Transformation Specialist
2 semanas atrás
We are seeking a highly skilled and innovative Digital Marketing Strategist to join our team. This role will be responsible for developing and implementing effective digital marketing campaigns across various channels.
About the RoleThis is a unique opportunity to work with a leading company in the water management industry, promoting conservation and cost-effective solutions. The ideal candidate will have a proven track record of success in managing paid acquisition campaigns and driving qualified B2B leads.
Key Responsibilities- Paid Acquisition Management: Develop and execute strategies to maximize ROI and drive qualified B2B leads across Google PPC, SEM, Facebook Ads, and other platforms.
- Sales Collateral Development: Create high-quality sales collateral, including brochures, one-sheeters, presentations, case studies, and other materials to support the sales team.
- Direct Mail Campaigns: Plan, execute, and analyze direct mail campaigns to target specific B2B customer segments and drive engagement and conversions.
- Marketing Analytics: Monitor and analyze marketing performance metrics, providing regular reports and insights to optimize marketing efforts and achieve business goals.
- Content Creation: Collaborate with the content team to produce engaging and informative content that aligns with our brand and resonates with our B2B target audience.
- Qualifications: Bachelor's degree in Marketing, Business, or a related field, 3+ years of experience in digital marketing, strong understanding of digital marketing channels, tools, and best practices.
- Skills: Experience in B2B lead generation and marketing, creating sales collateral, executing direct mail campaigns, marketing analytics, data-driven decision-making, creative thinking, project management, CRM, and marketing automation platforms.
- Competitive Salary and Benefits Package
- Opportunities for Professional Growth and Development
- Collaborative and Supportive Work Environment
Our company is committed to promoting water conservation and cost-effective water management solutions. We are looking for talented individuals who share our vision and values to join our team.
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