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Email Marketing Manager

3 semanas atrás

São Paulo, São Paulo, Brasil beBee Careers Tempo inteiro

Email Marketing Manager

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  • We're seeking a results-driven professional to join our growing digital marketing team.
  • This role involves managing email and SMS campaigns across multiple e-commerce brands, reaching customers in North America and Europe.
  • As Email Marketing Manager, you'll take ownership of campaign strategy, execution, and optimization.
  • You will work closely with design, content, and paid media teams to ensure cohesive campaign execution.
  • Strong communication and collaboration skills are required, as well as the ability to manage multiple projects in a fast-paced environment.
  • Demonstrated experience in direct-to-consumer email marketing is essential, along with advanced Klaviyo skills.

Responsibilities:

  • Lead strategy, execution, and optimization of email and SMS campaigns across multiple e-commerce brands.
  • Build, manage, and evolve automated flows and segmentation using Klaviyo.
  • Analyze performance metrics and drive continuous improvement through A/B testing and data-driven insights.
  • Collaborate with cross-functional teams to ensure cohesive campaign execution.
  • Write and/or review copy to ensure clarity, alignment, and performance.
  • Own the campaign calendar and report on weekly KPIs (open rate, CTR, conversions).
  • Use customer data to identify new opportunities across the lifecycle journey.

Qualifications:

  • 5+ years of experience in direct-to-consumer email marketing.
  • Advanced Klaviyo skills required (flows, segmentation, testing, reporting).
  • Demonstrated strong communication and collaboration skills in English, with a proven ability to work effectively in remote team settings.
  • Ability to manage multiple projects in a fast-paced, data-driven environment.
  • Experience turning insights into action to improve performance and engagement.
  • Bonus: HTML/CSS knowledge, paid media experience, or background in lifestyle or wellness brands.