Brand Insights Strategist
4 semanas atrás
We are seeking a seasoned Senior Consumer Insights Manager to lead our Brand Insights practice at BRP. This pivotal role involves guiding brand strategy through consumer insights to optimize global reach for our portfolio.
As part of your role, you will be at the forefront of a new practice at BRP, connecting the dots between specialized teams across the organization to explain consumer behavioral patterns to senior management. You will proactively identify threats and opportunities, fostering a culture of innovation and growth.
**Key Responsibilities:**
- Build the Brand Insights practice at BRP, including team, budget, and processes
- Provide ongoing customer profile, target, and persona analysis
- Identify information gaps to develop optimal research roadmaps per brand
- Monitor brand health variations to highlight growth opportunities and competitive threats
- Interpret available consumer data to drive actionable insights
- Keep a constant pulse on macro trends (market, category, competitors)
- Be the voice of the customer in strategic meetings
- Consolidate brand insights into story-led review
- Provide strategic recommendations to marketing and executive teams
**Requirements:**
- Minimum 10 years' experience in brand strategy and development roles leveraging market research or directly in market research with a strong storytelling focus
- Proactive connector, able to liaise with all relevant internal stakeholders
- Naturally curious, self-motivated, and with excellent communication skills
- Born storyteller, able to persuade audience through indirect leadership
- Previous experience visualizing and storytelling data for non-data audiences
- Proficiency with consumer intelligence platforms (Qualtrics, Brandwatch, Display R)
- Experience with multivariate analysis and other statistical techniques
BRP's Commitment to Diversity: We value diversity and strive to create an inclusive workplace where every employee feels like they belong, can grow, and find meaning. We're a world leader in recreational vehicles and boats, committed to innovation and customer focus. This position is based in Campinas, Brazil, and is eligible for the BRP Employee Referral Program.
Resumes in English will be preferred. We're committed to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs, and experiences.
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