Digital Content Strategist

Há 10 horas

Osasco, Brasil beBeeMarketing Tempo inteiro US$70.000 - US$120.000
Marketing Role Overview

This role is designed to drive the online presence of a hospitality and lifestyle brand through engaging social media content and targeted advertising.

The ideal candidate will have a strong understanding of current social media trends, meme culture, and visual storytelling, with hands-on experience with social media scheduling tools.

They will be responsible for developing and executing monthly content calendars tailored to each venue's unique personality and audience, collaborating remotely with venue managers and staff to coordinate on-site content capture, and creating content aligned with trending formats, memes, pop culture, and community interests.

Key responsibilities include managing daily community engagement, responding to comments and DMs, sharing user-generated content, maintaining brand tone and consistency across all social channels, planning and launching Google Ads campaigns, managing boosted posts and paid campaigns on Instagram and TikTok, tracking and reporting on key performance indicators, delivering clear monthly performance reports with actionable insights and recommendations, proposing and testing new content series or campaign ideas, staying on top of social media trends to keep the brand's content fresh and relevant, and collaborating cross-functionally with internal marketing and event teams to align messaging and objectives.

Requirements
  • A minimum of 2–4 years of overall professional experience, with at least 1–2 years directly managing Instagram, TikTok, and Google Ads for hospitality, entertainment, or lifestyle brands.
  • Strong analytical mindset with the ability to turn data into strategy.
  • Excellent communication skills and ability to collaborate with remote and in-person teams.
  • Strong time-management skills; able to juggle multiple priorities and locations independently.
KPIs & Success Metrics
  • Engagement Rate: Improve average likes, comments, shares, and saves across platforms.
  • Follower Growth: Achieve consistent growth on both Instagram and TikTok.
  • Content Output: Publish 2–3 posts per week per platform, plus stories and reels.
  • Community Management: Respond to 100% of messages and comments within 24 business hours.
  • Ad Performance: Meet or exceed industry benchmarks on CTR, conversions, and ROAS.
  • Event Uplift: Demonstrate increased attendance or signups linked to campaigns.
Benefits
  • Competitive Salary based on experience and skills.
  • Remote Work: Fully remote—work from anywhere.
  • Generous PTO: Ample paid time off to rest and recharge.
  • Direct Mentorship: Grow through guidance from international industry experts.
  • Learning & Development: Ongoing access to resources for professional growth.
  • Global Networking: Work and connect with professionals around the world.
  • Work-Life Balance: Flexible hours that support a healthy work-life balance.

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