Digital Performance Marketing Specialist

2 semanas atrás

São Paulo, São Paulo, Brasil beBeeDigital Tempo inteiro R$50.000 - R$80.000
Channel Marketing Specialist

We are seeking a highly skilled Channel Manager to join our Ad Operations team. This role is ideal for someone with hands-on experience in managing digital performance campaigns across key channels, who thrives in fast-paced, results-driven environments.

You will be responsible for the day-to-day execution and optimization of campaigns, identifying trends, surfacing insights, and ensuring flawless execution.

Key Responsibilities:
  • Execute, manage, and optimize performance marketing campaigns across various platforms:
  • Google App Campaigns (UAC) and Search (Web)
  • Meta (Facebook & Instagram)
  • TikTok Ads
  • Apple Ads

Campaign Management: Track and manage campaign pacing to ensure delivery within timelines, analyze performance data, generate actionable insights to improve campaign efficiency, build and maintain weekly reports and dashboards using advanced Excel skills, implement and refresh ad creatives according to testing plans and content calendars.

Team Collaboration: Collaborate closely with creative, analytics, and product marketing teams, communicate effectively in English, both written and verbal, in a multicultural team environment, bring innovation in ad operation processes leveraging on the most recent AI and MarTech available.

Requirements:

  • Over 2-3 years of experience managing performance media campaigns
  • Solid hands-on experience in at least one of the following: Google UAC/Search, Meta Ads, TikTok Ads, or Programmatic DSPs
  • Proficiency in Excel/Google Sheets (e.g., pivot tables, formulas, charts, data validation)
  • Detail-oriented with strong time management and prioritization skills
  • Analytical mindset: able to derive meaningful insights from large datasets
  • A team player with strong communication skills and a proactive attitude
  • Comfortable working in English – this is a must
  • Experience in A/B testing frameworks
  • Experience with incrementality testing frameworks is a plus
  • SQL, Python or other programming language skills is a plus

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