Digital Growth Strategist

Há 7 horas

Brasil beBeePerformance Tempo inteiro R$80.000 - R$120.000
Job Title:
LATAM Performance Marketing Lead

We are seeking a highly driven Performance Marketing Lead to spearhead user acquisition efforts in Brazil and Mexico across web and app platforms.

This role involves scaling digital marketing campaigns across channels such as Google, Meta, Kwai, programmatic networks, affiliate platforms, and other local inventory sources.

The ideal candidate will design and execute data-driven UA strategies, optimize performance funnels, and collaborate closely with creative, analytics, and product teams to deliver exceptional results.

Responsibilities

• Lead the performance marketing strategy for Brazil and Mexico across web and app channels, aligned with business growth targets
• Manage and optimize campaigns across Google Ads, Facebook Ads, TikTok, Kwai, and other performance platforms
• Drive user acquisition by improving key metrics (CPA, LTV, conversion rate) through data-driven testing and funnel optimization
• Develop affiliate and programmatic channels in LATAM, unlocking new scalable growth opportunities
• Analyze campaign performance using tools like Google Analytics and AppsFlyer, identifying insights and areas for improvement
• Collaborate with product, analytics, and creative teams to deliver localized and impactful marketing campaigns
• Stay on top of trends, regulations, and competitor strategies in the LATAM digital space
• Build strong relationships with key partners to secure priority access and maximize impact
• Provide leadership within your areas of responsibility, fostering a collaborative and result-oriented culture within the performance marketing team

Requirements

• 5+ years of experience in performance marketing or user acquisition, preferably within the online sports betting industry, with proven success in LATAM markets
• Fluency in English and Portuguese is a must; Spanish is a strong plus
• Deep knowledge of key performance marketing platforms and tools, including Google Ads, Meta Ads Manager, programmatic platforms, and marketing automation tools
• Strong analytical mindset and confidence working with campaign data to drive decisions, improve performance, and scale growth
• Solid grasp of digital marketing fundamentals across SEO, SEM, paid social, affiliate, and email marketing
• Understanding of LATAM digital consumer behavior, with awareness of local trends, platforms, and regulatory landscape

Benefits
Quarterly bonuses
Flexible working hours
Top-of-the-line equipment
Referral bonuses
30 days paid annual leave
Annual company retreat

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