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Latin America Field Marketing Professional

2 semanas atrás

São Paulo, São Paulo, Brasil beBee Careers Tempo inteiro
Job Title: Field Marketing Manager, LATAM

We are seeking an experienced Field Marketing Manager to join our team in Latin America. The ideal candidate will have a proven track record of driving pipeline and engagement within prospect accounts through the development and execution of field marketing programs.

The successful candidate will work closely with our sales representative and sales development teams to execute programs that drive demand and acquire new customers in the enterprise space. This is an excellent opportunity for a motivated individual to make a significant impact on our business.

Key Responsibilities:

  1. Actively support quality pipeline development in Latin America
  2. Execute marketing programs, events, and campaigns
  3. Continually monitor and improve performance metrics to ensure optimal program performance and ROI
  4. Communicate and brief the sales team regarding all new and planned marketing activities and assets – support sales prospecting
  5. Work hand-in-hand with sales managers and Sales development representatives to strategize and execute against programs led by broader marketing teams, impacting expansion pipeline and increase depth of account engagement
  6. Measure and analyze marketing performance against target plan (Tableau, Salesforce, Marketo, Demandbase)
  7. Communicate progress to stakeholders, including overall weekly program status and performance, and monthly pipeline reporting
  8. Execute 3rd party regional events and IBM proprietary events

Requirements:

  • 5+ years experience in B2B Marketing
  • 2+ years experience in field marketing, including event management
  • Experience with Salesforce, Marketo and predictive analytics tools