Marketing Strategist
2 semanas atrás
Job Summary:
The Consumer Marketing & Business Growth Intern will play a critical role in driving business growth and consumer engagement for The Coca-Cola Company. This internship will leverage industry insights and market intelligence to develop strategic guidance on how to grow beverages with foodservice, on-premise, and strategic partners.
Key Responsibilities:
- Develop beverage marketing strategies in collaboration with human, guest, and customer insights.
- Influence ideas that can impact complex customer situations, including franchisees and bottlers.
- Define growth opportunities through data, market intelligence, and consumer insights.
- Construct and define ideas that will transform purchase behavior.
- Shape and contribute to annual planning through idea generation.
- Interact with internal and external partners to optimize best thinking for future growth.
- Create persuasive selling stories on direction/ideas to influence adoption of ideas developed.
Requirements:
- Currently pursuing a Bachelor's Degree in sales, marketing, or insights/data intelligence, or similar.
- Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results.
- Customer/Channel Management experience.
- Demonstrated personal leadership skills and influencing ability.
- Effective oral and written communication skills.
What We Offer:
The Coca-Cola Company offers a dynamic and innovative work environment that fosters growth and development. As a Consumer Marketing & Business Growth Intern, you will have the opportunity to work with a talented team of professionals and contribute to the company's mission to refresh the world and make a positive impact on society.
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