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Digital Marketing Director for Brazil Devices Growth
2 meses atrás
We are seeking a highly skilled Digital Marketing Director to lead our Brazil Devices growth efforts. This role will be responsible for developing and executing data-driven strategies to generate qualified traffic across paid and free channels.
Key Responsibilities- Analyze website traffic and customer behavior to identify opportunities for growth.
- Develop automated merchandising strategies to drive on-site discoverability to product pages.
- Be the key point of contact with central and international teams.
- Plan and execute effective optimizations across Search channels, both Paid (Text Ads, Google Shopping) and Free (Website internal Search and Free Search/SEO).
- Conduct A/B and multivariate testing to optimize onsite experience and marketing channels.
- Analyze results against KPIs, always seeking ways to optimize impact.
The Devices Online Marketing and Traffic team contributes to Brazil Devices growth by improving and optimizing the customer journey in the Amazon.com.br website and its traffic channels (both paid and free). We are responsible for improving discoverability, shopping experience, and engagement of Devices customers.
Requirements- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
- Experience building and optimizing multiple, simultaneous marketing campaigns.
- Experience managing or working within cross-functional marketing and creative teams.
- Excellent communication, presentation, and interpersonal skills both in Portuguese and English.
- Experience with SQL and Python for data analysis.
- Experience with documentation skills and workflow management MS Office, SharePoint.
- Proficiency with Content Management Systems and ability to edit basic HTML and XML.
