Digital Performance Optimization Specialist

Há 3 dias

Guararema, Brasil beBeeAnalytics Tempo inteiro R$90.000 - R$120.000
Job Description

The Data Analytics Strategist is responsible for the web analytics strategy for our business segments in line with business requirements and goals.

This comprises the architecture and successful implementation of tagging and analytics for our consumer-facing websites, collaborating with the development, business, and agencies' teams, and ensuring the right downstream integration with relevant consumer data platforms.

The analytics specialist reviews the existing implementation of tags to meet standards and best practices. Continuously ensures that various teams use the same tooling and delivers analytics in a reliable, scalable, and sustainable way.

Analysis and building tag solutions for our consumer-facing websites are part of the daily routine. The role holder directs and supervises delivery from partners to ensure smooth delivery of our digital experiences.

Key Responsibilities:

  • Develop web measurement strategies to track all marketing efforts in Google Analytics based on Segments needs and goals.
  • Create and maintain standards in Google Analytics and Google Tag Manager.
  • Design, optimize, and create our tagging architecture within Google Analytics 360 and Google Tag Manager.
  • Ability to identify data quality issues and work to resolve data quality issues.
  • Evaluate and recommend data tracking technology to help support business initiatives.
  • Track changes in the digital marketing industry that will affect third-party tagging and web analytics.
  • Support the overall web analytics and insights vision by structuring measurement frameworks, KPIs, and analysis deliverables.

Requirements:

  • Expert (5 years+) in websites analytics implementation and tagging with solutions like Google Analytics and Google Tag Manager.
  • Experience as product manager, business analyst, developer, or any other relevant role delivering public-facing websites for business brands, ideally in an international context.
  • Extensive knowledge of digital marketing concepts.
  • Experience with consumer data platforms such as CRM, CDP, DMP is appreciated.

What to Expect:

  • Work with over 130,000 talented Associates, all guided by core principles.
  • Join a purpose-driven company where we're striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house training platform.

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