
Strategic Data Innovation Leader
1 semana atrás
The role of a Global Data Strategy Manager is to lead the development and implementation of data strategies that drive business growth and customer satisfaction.
- Develop and execute data strategies to inform business decisions and optimize customer experiences.
- Configure Customer Data Platforms (CDPs) to integrate data from various sources, creating a unified view of customer behavior and campaign performance.
- Support applications and collaborate with web analytics and tag management systems product owners; ensuring data quality and compliance from capture to distribution and analyses.
- Collaborate with cross-functional teams including marketing, IT, data science, and legal/compliance to leverage customer data for personalized marketing campaigns and customer journey optimization.
- Ensure data privacy and compliance with relevant regulations by developing and maintaining a robust data governance framework and documentation.
Requirements:
- Bachelor's degree or higher in Marketing, Business, Economics, or a related field from an accredited institution.
- Solid experience in Digital Analytics, Customer Data Platforms, and/or tag management in a private, public, government, or military environment.
- Fluent in English, with the ability to communicate effectively and accurately with minimal errors.
Preferred Qualifications:
- Master's degree in Marketing, Business, Economics, Analytics, or a related field.
- Experience working in a highly matrixed organization.
- Strong hands-on experience with Tealium Audience Stream CDP.
- Working knowledge of Consent Management Platform.
- Knowledge of data privacy laws and regulations.
- Hands-on experience with AI/ML applications.
- Working knowledge of Data Clean Room (DCR) technologies.
- JavaScript, CSS, and HTML background.
- Familiarity with APIs and data feeds to connect and retrieve data across platforms.
Benefits:
- A competitive salary and benefits package.
- A collaborative and dynamic work environment.
- Ongoing training and development opportunities.
Location: This role follows an on-site working model, requiring the employee to work at least four days a week in the office located in Sumaré, São Paulo (SP).
Well-being: 3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.
Virtual Recruiting Assistant: For assistance with searching through our current job openings or for more information about all things 3M, visit Max, our virtual recruiting assistant.
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