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Lead Medical Marketing Strategist

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Rio de Janeiro, Rio de Janeiro, Brasil beBeeMarketing Tempo inteiro US$120.000 - US$150.000
Key Role in Medical Marketing and Advocacy

The ideal candidate will lead the development of innovative medical advocacy strategies to enhance external healthcare professional (HCP) engagement and knowledge development, ultimately driving advocacy for novel therapies.

This position involves designing and executing customized therapy programs such as educational round tables, symposia, and reference center programs to deliver targeted education and advocacy.

Main Responsibilities:
  • Develop and execute a strategic medical marketing and advocacy plan targeting external HCPs, aligned with business goals and addressing gaps, ensuring a consistent risk-based approach.
  • Collaborate with Medical Affairs and Commercial teams for scientific accuracy and strategic alignment.
  • Work closely with Medical Affairs to build strong relationships with internal and external speakers to create impactful educational programs.
  • Oversee planning, contracting, and execution of commercial advocacy activities like symposia, workshops, and conferences.
  • Evaluate and establish a global approval matrix for activities to ensure compliance with regulations and standards.
  • Monitor emerging regulatory trends and implement appropriate measures.
Requirements:
  • The ideal candidate holds a Master's degree in Life Sciences, Pharmacy, or Medicine. Advanced qualifications such as a PhD, Doctorate, MBA, or a marketing degree are considered beneficial.
  • A minimum of 5-7 years of experience with an advanced degree (alternatively a minimum of 10-15 years of experience with a Master's degree) in medical marketing, HCP education, or advocacy development within the pharmaceutical or biotech industry is required.
  • Fluency in English is essential, with additional language skills (e.g., Dutch, German, Spanish) being an asset.
  • A proven track record of building and managing key opinion leader networks and educational initiatives is necessary.
  • A deep understanding of regulatory and compliance frameworks in medical communications is essential.