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Program Development Specialist
3 semanas atrás
A Content Manager for a loyalty program is responsible for developing, executing and managing content strategies that enhance customer engagement and loyalty.
- They must create engaging content optimized for various channels and analyze its performance to drive customer acquisition, development, and retention.
- Collaborate with cross-functional teams to ensure aligned program features and marketing strategies, maintaining consistent messaging and brand identity.
- Develop and implement content strategies that align with business goals and customer needs.
- Create, curate, and manage content across multiple channels including website, blog, social media, and email marketing campaigns.
- Optimize content for search engine optimization (SEO) and other relevant channels to maximize visibility and reach.
- Monitor and analyze content performance metrics, identify areas for improvement, and adapt strategies accordingly.
- Work collaboratively with marketing, design, and other teams to ensure content aligns with overall brand messaging and marketing objectives.
- Strong writing, editing, and storytelling skills are essential.
- Experience with content management systems (CMS) and content optimization techniques is required.
- Familiarity with search engine optimization (SEO), social media marketing, email marketing, and other digital channels is necessary.
- Ability to analyze data, identify trends, and make informed decisions based on data insights.
