Fragrance Marketing Specialist
4 semanas atrás
Fragrance Category Expertise
The ideal candidate will be responsible for meeting the objectives and guidelines of the fragrance category, including marketing plan, product launches, orders, competitive analysis, online and retail plan, and press. Additionally, this role will be responsible for brand execution across all contact points for the fragrance axle, following the brand elevation guidelines.
This position will also lead all sustainability projects/campaigns and support the clienteling program for Guerlain Brazil. The successful candidate will support brand strategy, aligned with global guidelines, to increase brand awareness through B&M and digital activities.
The role will involve defining and executing the 360° communication launch strategy for fragrance, engaging internal and external stakeholders to roll out the best plan to deliver market targets. This includes developing commercial information, such as launch objectives, product & 360 presentations for sell-in negotiations, negotiation of animation spaces (on & offline), results analysis, and competitive analysis.
The candidate will collaborate with the Training, eCommerce, and Commercial departments regarding the category's needs. They will gather and analyze constant information about the Fragrance category on the market evolution, trends, and competitors, identifying growth opportunities and leading strategy to pursue them.
This role also involves analyzing sell-in and sell-out information for the Fragrance category, developing an action plan when necessary. The successful candidate will support the definition of potential sales for all new Fragrance launches, define sampling/gift strategy for the Fragrance axis, and lead its implementation.
Additionally, the candidate will negotiate Fragrance events with key partners, implement VM in stores, and implement the full event package. This role will maintain and develop communications with the regional Marketing team to approve visual merchandising activities and ensure an effective flow of information and feedback.
The ideal candidate will analyze the ROI of all Fragrance Marketing Activities and suggest improvements. They will also be responsible for implementing merchandising to the Fragrance category across all distribution channels (online and offline).
This role will involve responsible for the Fragrance linear update by semester to ensure the roll-out of the new identity and launches in stores, proposing and aligning the layout with HQ guidelines. The candidate will find the best supplier to develop and implement the VM material, following all purchase process with the regional team, ensuring proper in-store implementation.
The successful candidate will analyze the franchises performance to propose the best portfolio and shelf arrangement, ensuring the better performance in retail and online.
This role will involve implementing and supporting the new sustainability projects aligned with the global strategy, to support the achievement of the company's objectives, promoting a culture of Sustainability and Corporate Responsibility for internal and external public.
The candidate will be a reference giving visibility of pioneering projects, challenging Guerlain and LVMH group to always act with innovations and improvements in this area.
This role will involve defining and executing the Bee Day and Bee School 360° comm launch strategy, engaging internal and external stakeholders to roll out the best plan to deliver market targets.
The ideal candidate will be the contact of our eComm customers to straight relations when necessary (recommend launches, call for the top 5 customers bimonthly to know if it's everything ok, etc). They will explore all the Guerlain storytelling during the VIC and Corporate/Brand events to be closer to the main customers and develop a loyalty relationship between Guerlain and them.
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