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Marketing Growth Strategist

Há 1 mês

Brasília, Distrito Federal, Brasil Janie Health Tempo inteiro

About Janie Health

Janie Health is a healthcare services company that offers remote staffing and software solutions to medical practices, pharmacies, hospitals, and healthcare contact centers across the United States. We serve a wide range of healthcare specialties, including dental, pharmacy, and veterinary.

Position Overview

The Growth Marketing Manager will be responsible for developing and executing marketing strategies to drive awareness, generate leads, and support Janie's growth. This role is ideal for a self-starter who thrives in an environment with a high degree of ambiguity. You will have the opportunity to take ownership of our marketing initiatives, lead strategic efforts, and make a significant impact with minimal oversight.

Key Responsibilities

  • Demand Generation Campaigns
    • Monitor and analyze campaign performance to optimize lead generation and improve conversion rates.
  • Social Media Management & Strategy
    • Manage social media content and strategy across platforms, creating engaging posts and driving community engagement. Develop and implement social media campaigns to build brand awareness and attract new followers in the healthcare industry.
  • Paid Advertising
    • Design, implement, and manage paid advertising campaigns (PPC, social ads, display ads) to drive traffic and generate leads. Create compelling ad creatives independently, using design tools as needed.
  • SEO Strategy & Content Creation
    • Increase brand recognition and awareness through strategic marketing initiatives and consistent messaging. Support the development and execution of a cohesive brand strategy that resonates with our target audience and differentiates Janie in the market.
  • Event Support
    • Assist in planning and executing virtual and in-person events, such as webinars, conferences, and trade shows. Manage event logistics, including booth design, promotional materials, and lead capture strategies.

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 3+ years of experience in demand generation, digital marketing, or a related role.
  • Proven experience with social media management, content creation, and SEO strategy.
  • Strong analytical skills and the ability to interpret data to optimize campaign performance.
  • Experience in the healthcare industry or staffing is a major plus.
  • Excellent communication and project management skills.
  • Creative mindset with a keen eye for design and detail.

Why Join Us?

  • Opportunity to make a meaningful impact in the healthcare staffing industry.
  • Collaborative and innovative work environment.
  • Competitive salary and benefits package.
  • Professional growth and development opportunities.

Location

Remote, LATAM

Type

Full-Time