Strategic Marketing Professional

Há 6 dias

São Paulo, São Paulo, Brasil beBeeMarketing Tempo inteiro R$150.000 - R$250.000
Marketing Strategy Lead

A high-caliber professional is sought to spearhead the marketing strategy for a prominent organization in Brazil.

The ideal candidate will have a proven track record of developing and executing successful marketing strategies that drive business growth, build brand awareness, and foster strong relationships with key stakeholders.

This role will be responsible for creating alignment and consistency in marketing strategy and messaging, strengthening capabilities, and driving a culture of high performance to deliver sustainable, high-quality services.

  • Lead an integrated marketing team to develop and implement strategic marketing plans aligned with business priorities.
  • Mentor and develop team members on core marketing disciplines, including audience targeting, customer value propositions, business development, pipeline management, media relations, event management, industry events, campaign planning, and KPI/ROI reporting.
  • Develop best practices for demand-driven event marketing, knowledge leadership, content marketing, and social media campaigns that facilitate sales growth.
  • Closely partner with business leaders to promote and sustain a consistent brand identity across businesses.
  • Manage media relations, including news releases and interviews, speaking opportunities, and issues and crisis management communications in coordination with corporate teams.

To succeed in this role, you will need:

  • Significant experience in marketing strategy development, execution, and team leadership.
  • Thorough knowledge of marketing principles, product/service management, sales enablement, and business development.
  • Demonstrated ability to manage media relations, crisis management, and corporate social responsibility efforts.
  • Solid understanding of digital marketing communications and PR, content production, technology platforms, and sponsorship/event management.
  • Demonstrated expertise in storytelling and developing compelling and segmented narratives for key internal and external stakeholder groups.

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