Chief Marketing Strategist

The role of the Marketing Expert involves driving the marketing strategy, executing and analyzing initiatives across social media platforms and internal channels. This is a key position that contributes significantly to enhancing brand visibility, engaging audiences, and fostering effective internal communication within the organization.

• Social Media Management:
  • Develop and execute social media strategies to enhance brand presence and engagement.
  • Create, curate, and schedule content across social media platforms.
• Internal Communication:
  • Plan and implement internal communication strategies to ensure effective information flow within the organization.
  • Collaborate with internal teams to gather and disseminate relevant information.
• Content Creation:
  • Generate engaging and shareable content for social media channels, considering the target audience and platform dynamics.
  • Create content for internal communication, regarding products and solution delivered, including newsletters, announcements, and updates.
• Analytics and Reporting:
  • Monitor and analyze social media performance metrics to evaluate the success of campaigns.
  • Provide regular internal reports about sales, agents and salespeople performance;
  • Support sales team with quote effectiveness analyses
• Engagement:
  • Foster External and internal community engagement on social media platforms through responses, comments, and interactions.
• Brand Consistency:
  • Ensure brand consistency across all social media channels and internal communication materials.
  • Work with design teams to develop visually appealing and on-brand content.
• Trend Analysis:
  • Stay abreast of industry trends, social media advancements, and internal communication best practices.

Requirements:

A Bachelor's degree in Marketing, Communications, or a related field, along with 1-2 years of experience as a marketing analyst, are required for this role. The ideal candidate should have proven experience in social media management and internal communication, strong understanding of social media platforms, analytics tools, and internal communication platforms, excellent written and verbal communication skills, proficiency in content creation and graphic design tools, analytical mindset with the ability to interpret data and draw actionable insights, creative thinking and the ability to develop innovative marketing strategies, and familiarity with social media advertising and paid campaigns is a plus.

Competencies:

Key competencies for this role include Data Analytics, Experiment Design Experience, Forecasting, Market Research Skills, Customer Service Know-how, Creativity and Diversity of Thought.