Data Operations Specialist

Há 5 dias

São Francisco de Assis, Brasil beBeeSpecialist Tempo inteiro US$100.000 - US$130.000
Job Overview

We're looking for a specialist to oversee and optimize user database operations, ensuring accurate campaign execution and delivering actionable audience insights.

This role is critical in ensuring the integrity and effectiveness of user database operations by monitoring key audience metrics and developing playbooks for communication frequency.

  • Main Responsibilities:
  • Database Management:
    • Serve as the go-to person for campaign audiences considering the available user database, ensuring data integrity and optimal performance.
    • Identify cohort opportunities for improving campaign results.
    • Propose campaign setup changes as needed.
  • Audience Monitoring & Insights:
    • Track key audience health metrics such as reachability rate, contacted audience percentage, unsubscribe rates, bounce rates/deliverability, and opt-in/opt-out trends.
    • Flag anomalies and emerging trends that require action.
    • Bring intelligence to the database to better explore audiences.
  • Communication Frequency & Playbooks:
    • Define and continuously optimize rules for communication frequency by segment and channel.
    • Build and maintain frequency caps, exclusions, and rules within the marketing automation platform.
    • Develop and update playbooks and guidelines for ideal outreach cadence.
  • Cross-Functional Collaboration:
    • Create and maintain good relationships with Client Success, Client Sales, and Product Marketing teams.
    • Work closely with Lifecycle, Paid Media, Martech, and Legal teams to support and refine the overall communication strategy.
  • Analysis & Reporting:
    • Monitor and report on key performance metrics on a monthly basis.
    • Explore and identify trends, success cases, and areas of opportunity.
About You
  • Academic Background: Bachelor's degree in Marketing, Data Analytics, Business, or a related field.
  • Technical Knowledge: Strong strategic and analytical mindset with hands-on experience in CRM, lifecycle marketing, and marketing automation platforms.
  • Proficiency in database management and audience segmentation methodologies.
  • Understanding of communication best practices and playbook development.
Benefits

We offer flexible work arrangements, competitive compensation packages, comprehensive health insurance, generous paid time off policies, and opportunities for professional growth and development.

  • Flexible Work Arrangements: We offer flexible work arrangements to accommodate different needs and preferences.
  • Competitive Compensation: We offer competitive salaries and benefits packages to recognize individual contributions.
  • Comprehensive Health Insurance: We provide comprehensive health insurance plans to ensure the well-being of our team members.
  • Paid Time Off Policies: We offer generous paid time off policies to promote work-life balance and personal well-being.
About Us

We are committed to creating a diverse and inclusive workplace culture that values employee well-being and fosters a sense of community.

We believe in providing opportunities for growth and development, recognizing individual contributions, and promoting a culture of innovation and collaboration.

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